Think Information, Think Reputation, Think Decision Making – improve the readiness and effectiveness of your continuity and crisis communications plans and capability with our practical workshop.
The real time demands for information from multiple stakeholders frequently challenge organisations when faced by threats or disruption. This workshop explores practical measures that can be taken to handle information, plan communications and enable effective management of those first critical hours and beyond.
Communications plays a critical role in continuity and crisis planning and it is not all about the media and external stakeholders. Handling and management of information, communication of decisions, engagement of internal resources and protection of the organisation are as critical as reputation management: they go hand in hand.
Communication demands can rapidly overload your systems: learn how to focus your efforts and benefit from this interactive workshop that explores the key aspects of an effective crisis communications framework.
To explore solutions for managing communications including planning, information control, monitoring, issues management and stakeholder engagement. From advance preparation to the notification of an incident through response to recovery; addressing internal and external demands from the responders, staff and relatives; from managing the traditional media and social media to investors and regulators.
Duration: 1 day Location: In-house delivery available. Next open course location to be confirmed. Contact us with your requirements.
Contact us for Pricing: Combination packages available according to your needs.
- Analysing demand
- Understanding stakeholder perspectives
- Information management
- Communications culture, tools and techniques
- Planning and preparation
- Managing internal stakeholders
- Responding to external stakeholders
Who will deliver the training:
This facilitated workshop will be led by Corpress Partner David Evans, who will share his practical and extensive experience of real events and lessons learned, gained from over 25 years advising and supporting clients with the their continuity and crisis arrangements.
- Understanding the components of an effective communications plan
- Recognising and prioritising the needs and expectations of stakeholders
- Aligning teams for an integrated communications response
- Getting the best from communications systems, tools and techniques
- Effective information management
Who should attend:
- Those responsible for implementing, maintaining and testing continuity and crisis plans
- Internal and external communications professionals
- Senior executives with an interest in reputation management
- Individuals with response roles that interface with Communications teams
Why focus on Communications?
A global environment, 24/7 rolling news, social media participation: information is now handled at an unprecedented scale and speed marking an increased potential for corporate damage and liabilities with immediate global impacts. Organisations must find ways to limit their exposure to events that tarnish their brands and impact relationships with customers, regulators and investors; they need systems and arrangements for managing communications that are effective, responsive and scalable, allowing the smooth transition from business as usual to threatening or disruptive situations where reputation is at stake.
How will I benefit?
Following this course you will:
- Understand the key aspects of continuity and crisis communications
- Know how to leverage available tools, techniques and linkages
- Be prepared to meet stakeholder needs quickly and effectively
- Appreciate the different needs of multiple stakeholder groups
- Benefit from working with a global leader in crisis management
- Recognise the importance of an integrated communications response
- Identify your organisation’s communications training needs