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Travelling to the brink of a crisis? Thomas Cook: crisis management by apology

Posted in: Crisis Tags: crisis, crisis management, reputation, risk, thomas cook, trust, values

How many companies think they can ignore reputation risks, fail to understand the basic principles of horizon scanning and have no idea how to manage a corporate crisis? Well it seems Thomas Cook can count themselves amongst the few that do.  VALUES As CEO Peter Fankhauser finally issues an apology on behalf of Thomas Cook […]